The Importance of Coupons and Vouchers

An integral component of building Raving Fans is rewarding your customers. You sell the best gizmos and provide fabulous customer service (both vital to building good relationships with your customers) but what turns a loyal customer into a Raving Fan.

Coupons or vouchers have an important role to play in saying thank you and making customers feel special. You can have a lot of fun and create a lot of loyalty. Let’s look at when to use vouchers. A list of just some of the applications with examples follow. When you get the idea make sure you look at the last item “what to remember” before you set up your own vouchers.
Giving away things for FREE or discounted requires a bit of thought. MoreVoucher

When to use vouchers: Saying Thank you

Vouchers and coupons are a great way to say Thank you. Use them when your customers complete a survey for you or when they first become a customer. Can you imagine going into a florist, purchasing flowers for you wife, completing the registration form…then when you open the computer the next day at work…hey presto a thank you email with a voucher towards you next purchase, to welcome you to the “we don’t forget important dates Florist!”. Nice touch!

When to use Vouchers: To move slow stock

Say you are a fashion shop. the Summer Sales are upon you so you generate a coupon to send to your loyal customer database and offer them an advanced opportunity to purchase before the general public. Summer sale starts on 1 June, come in any time the week prior, present your coupon and purchase at sale prices – offer only available to customers of the Chic Fashion House. They feel special. They have a choice of all stock before general release and chances are, they will visit and purchase.

When to use Vouchers: Announce and move new stock

A florist has just ordered a pallet of designer pots. A new line for the business. She generates a voucher offering a special deal to her loyal customers. she offers a better price than the one she intends to offer to the general public. Special delivery at a special price – due to go on sale on 1 September at $10 per pot, we are offering our “Flower Family” a sneak opportunity to purchase at just $8.50 per pot when you purchase two. In a single email you have raised awareness among your loyal customers of a new line you are carrying and again you are making them feel special. From their response, you’ll also get an idea of how popular it’s going to be!